ASOS is the UK’s largest independent online fashion and beauty retailer and offers over 60,000 branded and own label products across womenswear and menswear primarily aimed at 18–34 year old men and women. Nokia has partnered with ASOS to promote Nokia Lumia 925 among the young consumers.
To highlight the imaging capabilities of the Nokia Lumia 925, the campaign will focus around a ‘Day in the Life’; a behind-the-scenes feature, which sees four members of the ASOS team document their 9:25am to 9:25pm day, through pictures taken and shared with a Nokia Lumia 925. General public can also take part using hashtag #asos925 for the opportunity to win one of nine £25 ASOS vouchers every day.
To accompany the partnership, ASOS will be launching a bespoke Windows Phone app version of ASOS’s popular Daily Edit shopping concept; providing a quick and easy way to shop the very best of ‘New In’ fashion at ASOS. Each day the ASOS fashion editors pick the best items from categories such as Going Out, Holiday and Work. People can browse, buy, share or save items to their ASOS account, direct from their Nokia Lumia handset. The app is available for download via the Windows Phone app store and is compatible with all Nokia Lumia smartphones. Exclusive to Phones 4u for the month of September, the UK’s fashion and tech savvy shoppers will be able to claim a £10 ASOS voucher with selected PAYG Nokia phones.’
The fashion retailer has also curated an exclusive Nokia Lumia 925 Summer Edit featuring key pieces from the collection and showcasing the best in summer evening style.