Nokia Lumia 800’s handed out to all X-Factor UK finalists

Nokia’s continued its massive media push, making sure no-one left in the UK will not know what a Nokia Lumia is. 

The latest move is giving a Nokia Lumia 800 to all the X-factor finalists in UK.  The popular show regularly attracts 10 million viewers each week, so is sure to prove a high profile win for the phone and company.

While Nokia has led the promotion, and Microsoft has kept a rather low profile, Jo Harlow from Nokia has confirmed a “substantial amount” of Microsoft funding is behind much of the media assault.