Younger UK readers should be seeing a lot more Nokia Lumia 800 and 710â€™s on TV soon, as the company announces a product placement deal with the popular young-adult orientated TV drama Hollyoaks.
Characters will be sporting both Lumia 800 and 710 phones and Monster’s Purity HD headphones, while Nokia ads will appear at the village bus stop from July.
The deal will run for an initial 4 month period, and will include Nokia Lumia handsets being promoted through a content portal on Channel4.com, which will recreate the phone’s home-screen with two Hollyoaks characters Tweeting their on-screen personality.
John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."
There have been recent reports of increased sales of Nokia Lumia handsets in UK as the product reaches new price points and retailers become more comfortable selling the Windows Phone handsets, with the Lumia 800 re-entering the top 10 handsets sold in UK last week.
Then CCS Insight director Ben Wood said: â€˜This is encouraging news for Nokia. It is not pricing alone but also Nokiaâ€™s hard work with the channels to raise awareness and understanding of the Lumia 800 which is showing dividends. Maintaining this momentum with the launch of the Lumia 610 will be critical and I think Nokia fully understands that.â€™
Would any of our readers admit to watching Hollyoaks, and are you looking forward to seeing Lumias pop up there? Let us know below.
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