Nokia has a tendency to launch their handsets at a much higher price than considered wise. Whether the reason is strategic, to milk early adopters or feel out the market and see what price it can bear, or because Nokia’s managers do not have a good feel for the market we will probably never know, but we have repeatedly seen handsets launch at high prices only to be marked down soon after.
Recent examples include the Nokia Lumia 1020 launching at $300 on contract on AT&T and then soon after dropping to $250 and then $200.
Now Nokia is in the process of doing the same with some of their handsets in India. Their affordable phablet, the Nokia Lumia 625, launched at 19,499 INR ($315 ) and is now available on Amazon India for only 14,490 INR ($235 ), clearly a much more attractive price.
Similarly the Nokia Lumia 925 has also had a significant price cut, now being available for only 26,990 INR at Amazon.
While Nokia may have their own pricing strategy, we would suggest pricing right from the start may confer more sales momentum, given that everyone now knows the price will come down in the end anyway.
Do our readers agree? Let us know below.
Thanks Sri-Tech for the tip.