Nokia has not been afraid to engage in some light-hearted poking at the competition.
The latest has been this above picture, tweeted by Nokia Italy, accompanied by the comment:
There are those who follow, there are those who copy and there are those who innovate.
The comment is clearly a stab at Samsung and Apple, although I am somewhat concerned that Nokia appears to heading in a completely different direction than Samsung and Apple.
Do our readers think Nokia is being a bit too cheeky too early in the game, or does the Nokia Lumia 920 speak for itself, even before its market performance is known? Let us know below.
See the tweet in Nokia Italyâ€™s timeline here.