Nokia today announced that they are ending the trial of Nokia Place Tag beta app. Place Tag app allowed users to capture info about the places within their photos. Nokia shared the learnings from this trial, you can read it below. Nokia also gave a hint that this Place Tag feature might be integrated into future versions of Nokia Camera app. They feel that this type of functionality should be integrated in the default capturing + viewing flow and not requiring a separate app.
The Place Tag beta trial has ended. We have received a good amount of very high quality feedback, and kind of start to have an idea what the future direction of the technology should be.
Our key learnings are that
– embedding actionable metadata in photographs is in general definitely a good idea;
– there are many interesting info categories besides POIs;
– this type of functionality should be integrated in the default capturing + viewing flow (not requiring a separate app);
– increasing the compass accuracy is vital.
We thank you, the trial participants, for your valuable time and insightful feedback. We’ll keep on with further development of contextual imaging experiences. Please keep following Nokia Beta Labs for more innovation in this area.
The Place Tag Beta product team