Nokia Emerges As The Most Trusted Brand In India

According to the study by The Brand Trust in India for 2013, Nokia emerged as the India’s Most Trusted Brand this year. Nokia is leading the list for the third consecutive year and the bad news for them is that their closest competitor Samsung has moved up two ranks from last year to occupy the 2nd position.

The Brand Trust Report, India Study, 2013 (BTR 2013) is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. The report is a result of a comprehensive primary research based on 61 attributes called the Brand Trust Matrix. The research conducted among 2505 influencer-respondents from 16 cities, generated more than 3 million datapoints from 13000 hours of research.

It’s an encouraging note for Nokia because its brand power is still going strong in developing nations like India where it needs to capitalize on it for sales soon.

Source: Economic Times

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