Nokia announced DVLUP developer rewards program back in November 2012 and the beta begun in the US and Canada. Today, Nokia’s DVLUP has officially graduated from its beta status today from more than 20 countries worldwide. DVLUP has also got a brand new look and feel, and the addition of a “Campaigns” feature. There’s also a new tool to book and manage marketing campaigns promoting their apps on both a local and global level.
“For the first time, developers will have a transparent path for their app to get featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia. “We feel this is a big step in creating a truly participatory and fair app ecosystem, where developers are in complete control of their own success.”
Read the full press release after the break.
Espoo, Finland – Nokia announced today that DVLUP, its unique rewards program for Windows Phone developers, is now available in more than 20 countries globally. Designed to confront the industry-wide challenge of app discoverability, DVLUP empowers developers to increase the visibility and success of their applications.
“Nokia’s DVLUP program puts developers in the driver’s seat – providing them with a clear path to get their app featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia. “By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.”
DVLUP, available as a pilot program in the United States and Canada since November 2012, now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.
Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP. This represents an industry first, as most application stores leverage algorithms to control promotional efforts.
DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.
Starting today, DVLUP is available in more than 20 countries including: Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam. DVLUP is free to join. To learn more, visit www.dvlup.com.