Nokiaâ€™s vice president of design for smartphone devices, Nikki Barton, has spoken to Forbes about Nokiaâ€™s Lumia design story.
â€œNokia traditionally has had a culture built around simplicity of use, clarity,â€ she said. â€œItâ€™s also had a color story. In the last few months Iâ€™ve seen that culture starting to grow around the Lumia and Windows Phone.â€
Barton refer to the â€œheads-upâ€ philosophy that Nokiaâ€™s head designer, Marko Ahtisaari that there should be as little visual interaction with the phone as possible; using it should be almost instinctive. The philosophy obviously resonates strongly with Windows Phoneâ€™s Glance and Go paradigm.
Future iterations of Lumia phones will see it further â€œrefined,â€ and simplified as much as possible, and go further with the instinctive-use credo, Barton explained.
Speaking about the Lumia handsets, she said â€œWeâ€™ve won a lot of awards, which is great, but when people get it in their hands they realize how powerful it is.â€
â€œIâ€™m extremely proud of what weâ€™re producing. Thatâ€™s what drives me personally.â€
She said â€œthereâ€™s some amazing social media marketing strategyâ€ coming from Nokia soon, but for now, Nokia has to hope that the vivid colors, simplicity and its heads-up philosophy will create a brand culture appealing enough for more customers to want to jump on board.
â€œThe Lumiaâ€™s design is just such a game changer,â€ the designer added, â€œItâ€™s the beginning of something big.â€
Read more at Forbes here.
Thanks Milad for the tip.