A survey of Australian brands by the Readers Digest has found Nokia is one of the most trusted brands in Australia, ahead of technology brands like Apple, Samsung or HTC for example.
While the company is is a challenging position at the moment, in particular due to its own leap of faith to Windows Phone 7, this trust may ease the transition from the estwhile dominant Symbian smartphone OS to their new products starting later this year and continuing in force in 2012.
Microsoft is counting on Nokia moving much of their former Symbian users to Windows Phone 7 to bring much-needed volume to the Windows Phone 7 ecosystem and make it a viable third smartphone player. Analysts have agreed that this move is not far fetched, with IDC for example predicting Windows Phone 7 will overtake iOS by 2015.
Thanks Anthony for the tip.