Nokia Australia “Amazing Everyday” Campaign With An Augmented Reality Game

Nokia Australia is now heavily promoting its Lumia 800 device across the country. They are using print media, bus stops, train station displays and some innovative ways to create Lumia brand awareness. The above one is part of their “The Amazing Everyday” campaign where Nokia created a Kinect powered Augmented Reality Angry Birds game and other stuff. As you can see in the video, the marketing attempt have turned out to be a successful one.

I wonder what Nokia will have in its sleeves for its Operation ‘Rolling Thunder’ campaign to be executed in USA to promote upcoming Lumia 900 device.

Source: istartedsomething

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