Nokia and Man of Steel team up to save the world from darkness

Nokia has been promoting their tie-up with the Man of Steel movie over a number of weeks now.

The above video is being shown as pre-roll at a number of cinemas and features the tag line “Save the World from Darkness”, alluding to the handset’s good low-light capabilities.

Nokia’s recent advertising have all focussed on the great cameras on the handset, but I think they are missing a trick by not also emphasising their great build quality – having just seen my daughter’s iPhone 5 screen crack into a million pieces from just falling from a cinema seat onto carpeted floor I think Nokia definitely has another unique selling point there.