Nokia aims to take 50% of the Indian smartphone market

Lumia-800Nokia has announced its intent to take over 50 per cent market share in India  in 2012.

While its cheap S40 based ASHA line will be its mainstay, they will also be releasing the two Lumia models there early next year.

"Our target share should always be more than half of the total market…I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration," Nokia India Vice-President and Managing Director D Shivakumar told reporters here.

To support the launch of Lumia phones in India, the company has plans to give demonstrations and let consumers experience the new phones at over 5,000 retail points.

Nokia and Microsoft are training about 12,000 people for this. On the day of the launch, all the employees of Nokia’s corporate office in India will be selling phones at stores, Shivakumar said.
"It is the most important launch for us and the benchmark that we have set for ourselves is that it must be the most impactful consumer products launch in the country," he added.

Nokia says its retail partners and operators have committed to invest three times more on he marketing and promotion of the new phones, compared to earlier launches.

Read more at the Economic Times here.

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