No Vertu Windows Phones? Nokia looking to sell their Vertu subsidiary

Much like Lexus is the luxury Toyota brand, Vertu is Nokia’s luxury phone brand, where the leather and platinum of the phone is much more important than the OS or features.

Vertu makes some of the most expensive cellphones in the world by hand, which can feature crystal displays and sapphire keys and can cost more than 200,000 pounds.

While Nokia Vertu phone phones with Windows Phone has been rumoured, it seems it is unlikely they will make it to market. According to Reuters Nokia is looking to sell of this subsidiary to private equity group Permira PERM.U for around 200 million euros ($265.19 million).

The deal, being overseen by Goldman Sachs, was reported in the Financial Times, and has not been finalized yet, and regular readers  will recall it seems to have been in the works since December 2011.

Nokia has told analysts the company taking whatever steps necessary to protect its cash hoard while continuing to transition from Symbian to Windows Phone 7.  Hopefully at the end it will all seem worth it.


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