In what is becoming a common refrain, MobileSyrup has revealed that neither Rogers, Telus or Bell Canada will be offering Microsoft’s new Windows 10 Mobile flagships.
While the Lumia 950 and Lumia 950 XL will be available online and in the few Canadian Microsoft Stores unlocked for $749 and $849 CAD respectively, this would reduce the market to only those who have spent the last 2 flagship-free years saving their pennies.
MobileSyrup claims via their sources at Rogers, Bell and Telus that the carriers chose to pass on the handset, though given the recent AT&T episode it is equally likely that Microsoft decided not to pursue the small Canadian market, where Windows Phone never really had much traction.
In July Microsoft said they would concentrate on markets where they had success and exit those where they did not, and it appears we are now seeing the effect of that policy.
The risk is of course that by reducing their worldwide exposure Microsoft risks being seen as even less relevant than before, and that after leaving a market there may be no going back.
What do our readers think of this strategy? Let us know below.Source