Ninja Theory will donate $25K to charity if Hellblade hits 50,000 units sold on Xbox by April 18

Hellblade: Senua’s Sacrifice puts mental health at the forefront of its narrative, and developer Ninja Theory has spent nearly a year since the game’s launch on PlayStation 4 and PC raising mental health awareness and attempting to eliminate its stigma. Now that Hellblade is finally making its way to Xbox One tomorrow, Ninja Theory has announced that it will donate money to Mental Health America if Hellblade reaches 50,000 units sold or more within the first week.

At 50,000 units sold, Ninja Theory will donate $25,000. If it exceeds 100,000 units sold, the team will donate $50,000. Mental Health America is one of the country’s leading non-profit charities dedicated to improving the lives of those with mental illnesses.

This isn’t the first time that Ninja Theory has donated Hellblade’s proceeds to mental health charities. Last October on World Mental Health Day the company announced that all proceeds from the game that day would go towards Rethink Mental Illness, an English charity that provides services and support groups for those affected my mental illness.

Hellblade: Senua’s Sacrifice can be pre-ordered at a discount for $26.99 from the Microsoft Store. Once it releases tomorrow, it will return to its normal price of $29.99.

You can read what we thought of Hellblade in our review here.

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