Nielsen was right–only 330,000 Nokia Lumia’s shipped to North America in the last 4 months


We posted earlier that Nokia shipped 600,000 Lumias to North America in Q2 2012.  Now it has become clear that in fact they shipped 600,000 Nokia phones to North America, and of those only 330,000 were Lumia handsets.

This number is of course the same as estimated by multiplying Comscore and Nielsen’s numbers, despite Nielsen claiming this results only in inaccurate results.

The information is attributed to Nokia CFO, Timo Ihamuotila, who broke down the numbers further during the companies financial conference call. (Techcrunch)

The implications are in fact pretty interesting.  It suggest that only 8% of Nokia’s Lumia sales are in USA, making it a pretty unimportant market overall.

Also if Nokia’s numbers can be seen as a corroboration of Nielsen and Comscore’s numbers,it once again suggests that less than 10% (1.43 million) of Windows Phone users are in USA, implying once again that Microsoft should focus their efforts on where their customers are, rather that continuing to struggle against strongly embedded competitors in the region.

What do our readers think of this situation? Let us know below.


Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.