Two ads for Zune have just popped up on YouTube, emphasising how Zune is everywhere, because Windows phone is now world wide, and not even showing a Zune HD for a second.
Another ad after the break also shows Zune content on the Xbox 360 and then on a Windows Phone, with the tag line, Buy Once, Play anywhere, and seems to be a push by Microsoft to raise awareness of their music and movie service.
If true this long-awaited move would be commended, but I do wish Microsoft would be more clear in their message, maybe with the occasional voice over à la Apple, and rely rather less on hipsters.
See the second ad after the break.