New Zune on Windows Phone push by Microsoft?

Two ads for Zune have just popped up on YouTube, emphasising how Zune is everywhere, because Windows phone is now world wide, and not even showing a Zune HD for a second.

Another ad after the break also shows Zune content on the Xbox 360 and then on a Windows Phone, with the tag line, Buy Once, Play anywhere, and seems to be a push by Microsoft to raise awareness of their music and movie service.

If true this long-awaited move would be commended, but I do wish Microsoft would be more clear in their message, maybe with the occasional voice over à la Apple, and rely rather less on hipsters.

See the second ad after the break.