Microsoft Bing was started as a search engine competitor against Google and it is no longer just a search engine from Microsoft. Bing is now powering no.of apps within Microsoft and some 3rd party apps as well. Bing has now become a platform on which different kinds of apps are built. Windows 8/Windows Phone apps like News, Weather, Finance, Sports, Cooking app, Health app are powered by Bing. Beyond these apps, Bing powers Translation apps with OCR functionality, and more. Microsoft posted the above video when the announced the new logo last month. If some of you missed it, do watch it.
With Bing, search isn’t something that only happens in a box. It can happen whenever and wherever you need it. Access the information you want from inside an app or on any device including your phone, tablet or even Xbox.