New Nokia Lumia ad appeals to those who want to be “beautifully different”

Nokia has posted this new ad for the Nokia Lumia 800 in UK, emphasising as usual the presence of headline apps and the live tiles ( a concept I think that has never been adequately explained to the general public by anyone) but interestingly ends with a new tag line “the beautifully different Nokia Lumia”, which I think recognizes the position of the OS as an alternative to Android and iPhone, which has the majority of the market.

Clearly if you want to think different, an Apple device is hardly the answer these days, and Nokia and Windows Phone are right there to provide the alternative.

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