As usual it makes for interesting reading. We have already seen one surprise, the rapid ascent of the Nokia Lumia 520, which has jumped to 4.4% of the market in less than a month, overtaking the Nokia Lumia 720, 822, HTC 8S and Nokia Lumia 900 amongst others. If this is an indication of volume it suggests the handset may have topped a million sales in only a month (crudely 4.4% of the 30+ million Windows Phone users).
The survey however also revealed Samsung’s complete failure to take part in the Windows Phone 8 ecosystem.
From having 12% of the Windows Phone market before Windows Phone 8 in October 2012, the company fell to just 3.7% of the market in May 2013, and only 1.6% of the Windows Phone 8 market. That makes their Windows Phone 8 handsets a truly tiny niche of the already small Windows Phone market, and indicates how little effort the giant smartphone company has expended.
In contrast HTC has done a much better job at maintaining their Windows Phone market share, as the above graph illustrates, having about 18% of the Windows Phone 8 market.
To put it differently – 1 in 5 Windows Phone 8 handsets are by HTC, 1 in 50 are by Samsung.
The report contains other interesting titbits – despite its late start Verizon has continued to grow its share of the Windows Phone market from 30% last month to 33% this month, mainly due to sales of the Nokia Lumia 822, which is now 24.4% of the US market – a stunning result which suggests Verizon would have been a much better launch partner for Windows Phone 8 than AT&T. We will have to see if the Nokia Lumia 928 will meet with the same success.
Windows Phone 8 is also making gains in UK, and is now more than half of the market, even though the Nokia Lumia 800 still leads with 19.4%.
Windows Phone 8 in general is now close to overtaking the installed base of Windows phone 7, with 49.4% vs 50.6%. In the markets where Windows Phone has the greatest market share (ie Mexico) it is based on the cheapest Windows Phone 7 handsets, but Windows Phone 8 is already making gains in places like Poland and Russia. Windows Phone 8 is also already more than 50% of the market in India, led by the aforementioned rapid ascent of the Nokia Lumia 520.
AdDuplex note they have seem some unreleased devices in the wild, saying:
- Quite a few Nokia RM-860 in the wild lately, which is Lumia 928 and it’s a sign of its imminent public release.
- SAMSUNG SPH-I800 – seen quite a few times on Sprint in the US. It has a 720p screen. Most likely a version of ATIV S;
- Nokia RM-941 – seen quite a lot of this. Mostly in Taiwan. WVGA display;
- Nokia RM-910 – seen a few times in Vietnam. WXGA screen;
- Nokia RM-875 – seen mostly in Finland, but some other places too. WXGA screen
- We’ve also seen quite a few phones running Windows Phone 8.1 mostly on the Nokia P4301 test device, but on a few 8X and Lumia 920 too. Builds: 8.10.12072 to 8.10.12079.0.
For reference the current version of Windows Phone is version 8.0.10211.
Adduplex will publish their full report on their blog tomorrow.