Netflix has been working hard to compete with streaming services in India. Earlier this year, the company introduced Mobile+ plans which were cheaper than the regular plans and allowed users to stream the content on smartphones and tablets. Netflix is also conducting another experiment where the first episode of a TV show is offered to the user for free in a bid to get more users to sign up for the service.
Now, the company has announced another experiment in India. During the Q3 2020 earnings call, Netflix CEO and COO Greg Peters announced that the company is planning to offer free access to its streaming library for 48 hours.
But we also seek to innovate and come up with what are new ways that we can use to introduce Netflix to new members. And so an idea that we’re excited about, and we’ll see how it goes, but we think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event and hopefully get a bunch of those folks to sign up. So we’re going to try that in India, and we’ll see how that goes.
The announcement comes days after Protocol found references for a promotional event called StreamFest in Netflix’s Android app. There is no word on when the feature will roll out to the users but we expect it to happen soon.