Popular streaming service Netflix has raised prices om two of its most popular pricing tiers, the premium and standard tiers. In the UK, both tiers have received a 50p bump and now cost £7.99 and £9.99 respectively. Over the pond in the US, American streamers will also see a bump in pricing to $11 and $14 a month on standard and premium respectively, a $1 increase.
The firm previously raised pricing in October 2015, but grandfathered in legacy users to the older pricing scheme, this time, all users get bumped up. The firm will be notifying users about the price change, and they are free to cancel should they disagree.
In a statement received by USA Today, a Netflix spokesperson said: “From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.”
Netflix’s pricing isn’t obscenely high, it costs less than streaming services like Spotify, and the original content like Marvel’s Daredevil, Stranger things, Orange is the new black among others make it worth it for viewers who are interested in them. The price hike may also be a way to recoup costs on the production of those pieces of original content. On the other hand, with Amazon offering cheaper streaming costs and throwing in Prime music and photo storage as well, Netflix’s pricing bump might just offer a push to price-conscious customers who were already on the verge of switching.
Netflix is available from the Windows Store link below.