Atlanta, February 15, 2011 – NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced that their code-scanning software application for mobile phones – NeoReaderâ„¢ – is now available for Windows Phone 7, transforming Windows Phone 7 devices into barcode scanners in order to seamlessly connect users to mobile content.
NeoReader bridges the gap between traditional and digital media, allowing users to access specific web content, real-time product or service information, download content or complete a mobile commerce transaction with one click. There is no typing-in of long URLs, no scrolling through long lists of search results, no cumbersome mobile phone menus.
NeoReader is a universal barcode scanning application capable of reading standard 2D barcode symbologies (QR, Data Matrix, Aztec) as well as 1D barcodes, negating the need for users to download multiple barcode readers.
By installing NeoReader, Windows Phone 7 users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode. Windows Phone 7 users can easily download the NeoReader software to their phone by going to get.neoreader.com on their mobile browser or accessing the Windows Mobile 7 Marketplace applications store. For more information visit www.neom.com.