NBC To Use Windows Azure Media Services For Live And On-Demand Streaming Of Olympic Winter Games

NBC Olympics, a division of the NBC Sports Group today announced that Microsoft’s Windows Azure Media Services is chosen to use to publish and stream all 98 events of the 2014 Sochi Winter Games, through Feb. 23. This involves managing more than 1,000 hours of streaming coverage across devices. Millions of users can access live and on-demand content by using NBCOlympics.com, free NBC Sports Live Extra app, available for iOS, Android, Windows Phone, Windows 8 and Windows RT devices.

To meet those demands, Windows Azure will be “leading the way by providing end-to-end live streaming of the Winter Olympics entirely in the cloud, including encoding, transcoding and streaming, for the first time in history,” said Scott Guthrie, Microsoft corporate vice president, in a press release announcing the partnership with NBC.

“We know the country will be watching, so we think it’s a great testament that NBC Olympics has chosen Microsoft as its partner for broadcasting the Games,” said Steven Martin, Windows Azure Marketing & Operations general manager. “There are literally millions of dollars at stake here, and they’re counting on us to deliver.”

“We are pleased to be working once again with Microsoft, and we are confident that Windows Azure Media Services will help us provide the most robust streaming experience ever for a Winter Olympics,” said Richard Cordella, senior vice president and general manager, Digital Media, NBC Sports Group, in the press release.

This is one of the way in which Microsoft is trying to differentiate its cloud offering from Amazon. Azure not only provides the platform, but also enables end-to-end solutions.

Read all about it here.