Telecompaper reports that MTV has created two apps, MTV Trax and MTV Play, which they hope will appeal to European music consumers.
The new video and digital music apps will be offered to operators as part of exclusive brand licensing agreements and is intended to be available for all three major platforms, with the MTV Trax music app already in the Windows Phone Store.
MTV Trax is tailored to pre-pay subscribers and casual music fans and features 100 of the hottest music tracks downloaded to their smartphone and updated overnight automatically, with tracks available off-line.
MTV Trax is being launched as a direct-to-consumer subscription service in the UK on 3rd March, available through the App Store, Google Play or Windows Phone Store, following a trial. It is also due to launch in New Zealand, in partnership with a network operator.
The app has 2 week free trail and then costs £0.79 every week or £7.99 for 3 months.
That app can be found in the Windows Phone Store here.
MTV’s Play app is a music video app which will let consumers ‘flick’ content from their smartphone to other connected screens, such as a tablet or smart TV, using nothing more than an internet connection. Launching on 5 March with mobile network partners in Germany, Switzerland and Romania, subscribers to MTV Mobile branded tariffs with these operators will get access at no extra cost to MTV Play, while other consumers in those countries will be able to directly access the same content for EUR 2.99 per month or EUR 29.99 per annum.
That app does not appear to be in the Windows Phone Store yet.