According to a report from Bloomberg, Mozilla’s Firefox browser is set to start automatically blocking certain kinds of online tracking, just as Apple’s Safari browser does.

This leaves Google Chrome as the only major browser which won’t block third-party cookies by default. Google is also planning on hurting the way ad-blockers work on Chrome, so it might be time to jump ship if you value ad-blocking and your own privacy.

New downloads of Mozilla Firefox will be set to automatically block third-party cookies. It can be assumed that you can opt out of this, if you’re into having your cookies tracked.

Dave Camp, a Mozilla senior vice present who oversees Firefox, is quoted as saying the following:

Blocking the trackers by default is important […] Google’s approach relies too much on people who don’t know how online advertising works.

Expecting users to spend their time understanding privacy implications rather than using the web they want to use, it’s not the best path

Cookies aren’t really a black-or-white (or perhaps a ‘cookie cutter’) issue. They’re designed to gather personal information about you, which can be beneficial if you frequent a site often enough to require customised browsing habits.

On the other hand, this act of gathering personal information can be seen as an invasion of privacy, and at times downright Orwellian. Tracking Cookies, for example, exist to purposely cater adverts towards you, sometimes without you knowing or providing consent.