In the past few years, Yahoo’s search market share is going on a downward spiral. Microsoft’s Bing and Google were growing each month at the expense of Yahoo and others. Few months back, Yahoo announced their deal with Mozilla to be their default search provider. Yahoo signed this deal because Mozilla is the third most popular browser in the US and becoming the default search provider should help in increasing search numbers. According to StatCounter, Yahoo gained almost 1.8% at the expense of Google and others. It is important to note that Google was the default search provider for Mozilla until Yahoo replaced it recently.
The good news for Microsoft is that, Bing is still growing despite Yahoo’s deal with Mozilla. Also, Microsoft is now selling ‘Windows 8.1 with Bing’ OS for OEMs which comes with Bing as the default search provider. Hopefully, it will help Microsoft to gain more search market share in the future.