After the great success of MotoG mid-range smartphone, Motorola is now targeting the low-end smartphone segment with the launch of Moto E.
Moto E comes with impressive specs for its price point. Moto E comes with qHD 4.3 inch display (960×540 pixels at 256 ppi), dual-core 1.2GHz processor (Qualcomm Snapdragon 200 A7), 1GB RAM, 4GB internal storage(expandable up to 32GB) Android KitKat 4.4, 1980mAh battery. It also has FM tuner and Dual Sim capability. The main highlight is the pricing, it costs just Rs,6999 ($117 USD).
I just came back from Nokia’s press briefing on Lumia 630, the first dual sim WP8.1 device. While Lumia 630 has almost same specs as Moto E, it has been priced at Rs.11,500 ($192 USD). The price difference between Lumia 630 and Moto E is almost Rs.4,500(75 USD) in India. I guess Microsoft need to be more aggressive about the pricing to better compete with cheap branded Android devices like Moto E.
What do you think?