M.Insight – RSS for Marketdroids launched


11, 2009

minsight MWW Group, one of the nation’s top 10 public relations firms, today announced the launch of “M.insight,” an advanced mobile app that delivers real-time news, articles and opinions relevant to public relations, marketing, advertising and social media. M.insight uses public-RSS feeds from a hand-picked group of highly respected blogs and news sites within the industry and aggregates this content in an easy-to-read format. With M.insight, any marketing professional can stay abreast of relevant, up-to-the-minute news, information and trends.

“As professionals in the marketing services industries, our clients rely on us to be constantly aware of every bit of news or information that could affect their campaigns or their businesses. A first for the public relations industry, M.insight will make it easy for PR, marketing and advertising professionals to discover and track news that is most relevant to them.” said Michael W. Kempner, president and CEO of MWW Group. “On a broader level, M.insight also demonstrates how utility-driven mobile apps can become powerful marketing tools. Mobile platforms are undoubtedly growing as a compelling marketing channel and we’re eager to drive innovation in this area.”

M.insight is free, easy to download and simple to use. Communications and marketing professionals can simply use the default content on the app, which is sourced from some of the most cutting edge blogs and news sites in the industry. Users can also customize the content to better match their needs.

Social Media Monitoring, Right From Your Smartphone

M.insight also offers the ability to monitor social media right from your smartphone. MWW Group’s social media monitoring service, D.insight (powered by the Radian6 platform) virtually plugs into the mobile app. The result is a seamless monitoring solution that delivers robust analytics in a web-based dashboard while streaming relevant mentions straight to your smartphone. This feature is optional and needs to be activated through a paid subscription.

M.insight for Windows Mobile  in partnership with Viigo

MWW Group developed M.insight for Windows Mobile  in partnership with Viigo, a 5-star rated CNET Editors Choice app. Users downloading this version of M.insight will get the full benefits of real-time access to information as well as the ability to email any news item or post it on Twitter or Del.icio.us right from the reader screen. This version also features news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more.

M.insight is available for download immediately. To install the app on your device, simply visit mww.com/minsight from your mobile browser.

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