Microsoft’s WP7 Guerilla Marketing Campaign In France

We have lots of Windows phone 7 marketing videos, but  we haven’t seen anything like this before. This was done in French capital Paris by Microsoft to promote Windows Phone 7. The people in the streets were give flyers which has a barcode printed on it and in some  way the organisers have selected few people based on the flyer they possess that won a WP7 device.

The highlight of this marketing is the prize, the winners have to figure out some way to take their WP7 device out of the frozen ice block. Yep, the WP7 was  frozen inside ice block,. Watch the video for some action..

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