Last year, Microsoft began its create change campaign for NFL Players. The firm would partner with NFL Players and select foundations, and help to bolster their philanthropy work with both resources and technological donations.
Fans who participated in the Create change program could share their stories and then be handpicked by the 5 NFL players to get a free ride to the Superbowl LII as well.
“The charitable foundations created or supported by each player focus on areas that align with some of Microsoft’s own core missions and values, including education, accessibility, creativity, and health. By partnering with these foundations in providing both resources and awareness, we hope to increase their impact on the lives of those in need.” Microsoft’s Robert Matthews explained last year. “Each NFL player has used Microsoft Surface technology on the field, and each sees technology as a way to improve their foundation’s work and create even greater change in communities that need it most.”
With this week’s Superbowl, the program has come to a natural end.
With the Superbowl, the firm closed its program with a donation to the Down foundation which would go towards providing a Surface computer lab to the Hiawatha school in Minneapolis, 5 minutes away from the NFL’s Larry Fitzgerald’s childhood home.