When most companies talk about the internet of things, they are talking about smart watches and thermostats, smoke alarms, and other consumer gadgets.
It seems however Microsoft’s approach to this area is all about monitoring the performance of machines in the factory and doing preventative maintenance, which is hardly sexy.
In a blog post Microsoft talked about Intelligent systems and the internet of things and spoke of the vast opportunities it opens up for business leaders.
They described how IOT can provide new insights, optimize business processes, make more informed decisions, identify new revenue opportunities, and understand and predict customer and partner behaviors in ways they never thought possible.
Microsoft planned to help companies by enabling connections between existing intelligent but isolated systems and helping companies interpret the big data generated using tools such as Microsoft Azure cloud service offers massive processing capabilities that can be tied into data storage and analytics tools in Microsoft SQL Server, Azure HD Insight and Power BI for Office 365, discussed at www.InternetofYourThings.com.
Microsoft’s strategy appears not to try and strike gold, but to sell the shovels used by everyone in the gold rush.
This approach is however unlikely to win Microsoft much needed mindshare, and without mindshare a company can often sink into a spiral of irrelevance, as they get brought up less and less in the conversation, much like IBM did.
Do our readers think Microsoft’s strategy of going after their traditional strong point, enterprise customers, is wise, or should Microsoft continue to fight the good fight against Apple and Google in the consumer arena? Let us know below.