Microsoft yesterday announced that the Vancouver-based Xbox team working on the Gears of War franchise will be known as The Coalition. Previously, it was called Black Tusk Studios.
A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well.
When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.
To see their new logo in motion, and to learn more about The Coalition, watch Rod Fergusson, former studio head of Black Tusk Studios in the above video.