We last saw this ad with the Samsung Focus, an the ad made it across the Atlantic a few days ago, changing along the way to the HTC Mozart on Orange.
The ad seemed to have been slowed down a bit for UK audiences, allowing a bit more time to appreciate the apps on the device.
I have also been seeing many more posters up in the biggest shopping malls in UK. Hopefully Microsoft will continue the intensity of their marketing push and start getting a significant number of handsets in the hands of consumers.
The ad comes in two versions. See the second version after the break.
Thanks scorpio_on_blue_moon for the tip.