Microsoft prepares for big Windows on ARM push with new developer support service

Microsoft is preparing for a big push into Windows on ARM with a new developer support service called the App Assure Arm Advisory Service. 

The service is designed to help developers build Arm-optimized apps and is in addition to Microsoft’s existing promise to help developers remediate any issues they encounter with running their apps on Windows on ARM. 

The best part of it? it comes at no cost.

Key benefits of this program include technical workshop, suggestions regarding platform features, code samples and reviews, break-fix assistance, and escalation path to Redmond’s engineers to assist with development and feedback.

Microsoft says that most apps just work under emulation on Windows on ARM, and that developers can port their apps to run natively with minimal effort. 

However, the company also recognizes that there is a need for more developer support, especially for complex apps.

The Arm Advisory Service has already helped ISVs in a variety of areas, including Data Loss Prevention (DLP) and anti-malware product suites. The company has also provided support to ISVs such as Zscaler and Absolute, which have both developed Arm-native applications.