Microsoft Wants To Be The All-in-One Entertainment Experience With Xbox

We all know that Microsoft is working on original content for Xbox platform. Microsoft hired former CBS Corp. head Nancy Tellem few years back to lead its studio efforts. Microsoft is trying to target the core gaming audience between 18 to 34 years old. Bloomberg today reported many details about Microsoft’s plans for original content. The studio now has six series lined up — including a science-fiction thriller called “Humans” about humanoid robot workers — and more than a dozen projects in development. Speaking to The Guardian, Nancy said that Microsoft wants to be the all-in-one entertainment experience with Xbox.

“We want to be the all-in-one entertainment experience, so going into original programming was a natural step for us,” says Nancy Tellem, a former top executive at CBS with credits including CSI and Survivor, who joined Microsoft in late 2012 as entertainment and digital media president, heading its new production studio in Los Angeles. “The thing a lot of people don’t know is we have an amazingly rich platform of content. Look at games, Halo is a fantastic starting point. MSN reaches 450 million users a day, amazing global reach. Our video and music rivals [US streaming service] Pandora, and on the TV and film side, buying or renting, the number of titles we have rivals Netflix. It is an amazing, important starting point in terms of assets.”

Read more at The Guardian.

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