Many have claimed that Microsoft is doomed due to not having strong smartphone presence, and at the same time have suggested they extremely well resourced company simply give up the fight and leave it to the current incumbents, iPhone and Android.
That attitude is clearly not prevalent amongst Microsoft employees, if Microsoft Games Studios’ Kieron Connell is anything to go by.
At the Evolve conference in London he responded to a question to the panel of attendees asking how long the iPhone will remain dominant.
“I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market,” Connell told listeners.
“You’d better believe Microsoft is very serious about Windows Phone 7, and protecting their part of the business. It’s going to be an interesting time – that’s for sure.”
Microsoft is a company well know to be at its best when its back is against the wall. Examples include Appleâ€™s early computer efforts, WordPerfect, Netscape, Windows Server, Linux netbooks and even Vista.Â I am sure most Microsofties, or at least the ones working in its smartphone division, have the same fighting spirit, and the company certainly has the resources and motivation to â€œprotect their part of the businessâ€ as Kieron put it.