In the Netherlands Microsoft is using reality TV star and recent Playboy model Britt Dekker to promote Windows Phone 7.5.
Britt is the Dutch version of Jessica Simpson, known for being blonde and not being the brightest bulb in the room.
In the promotion she is using a Samsung Omnia 7 and the Flash-based site allows one to riffle through her phone to see her contacts, twitter stream, photos and such.
The last element I believe is the genius of the idea â€“ In the celebrity-obsessed culture who would not want to go through their phone in detail, and at the same time become familiar with what Windows Phone has to offer.
See the site at detelefoonvanbritt.nl (the telephone of Britt) here.