Yesterday Facebook announced their new initiative, Facebook Home, which in short is an app launcher for Android which replace their app-centric home page with a people-centric interface.
If those last words sound familiar is may be because it has been the mantra of Windows Phone for the last 3 years, and Corporate Vice President of Corporate Communications at Microsoft, Frank X. Shaw, is not impressed.
When we sat down with a blank sheet of paper and designed Windows Phone, we put three words on the wall to guide the team: “Put People First”.
Those three words were chosen around a pretty powerful but simple insight: People are more important than apps, so phones should be designed around you and the people you care about, not the apps you might use to reach them.
So, we got to work and built a phone that asked and answered questions like these:
Instead of rows and rows of apps, why not have a screen full of the people that matter most to you, and start with them?
Instead of having to launch an app to see what’s behind that notification icon, why not just bring the content to the home screen?
Instead of having SMS and Facebook Messaging as separate chat threads, why not bring them together in one conversation?
Instead of having separate address books for Twitter, Facebook, LinkedIn and Skype, why not bring those together in one place?
Instead of having photos on your phone and photos in Facebook, why not bring those photos together in one place?
Instead of having to launch an app just to check in, why not just tap your own face and do it directly?
When you start from scratch with ideas like these, you end up with a fast, fluid and seamless experience that revolves around you, not apps.
Noting that Android users did not really need to add any further complication to their already complicated OS, he humbly suggested that if they really wanted a People-centric phone, they should get a Windows Phone instead, which will not just work with Facebook, but also Linkedin, Twitter and their other social networks.
Read the full screed at technet here.
Having seen more and more windows phone concepts and ideas showing up in other mobile phone operating systems, do our readers think it is time Microsoft defend their ideas more vigorously? Let us know below.