Earlier this month, we ran a story titled Forrester Research: Microsoft Trumps Apple And Samsung In Consumer Mindshare in which we reported that Microsoft trumped both Samsung and Apple in the consumer mindshare survey. Here is an another report from Forrester Research, Microsoft passed Apple in a 2014 measurement of customer opinions of what it was like to deal with the company. In last year’s report, Microsoft was trailing behind Apple and now they have improved their scores to beat them.
The survey attempts to quantify the somewhat squishy and hard-to-define criteria of customer experience. Forrester assigns each company a customer-experience index score based on a survey of how 7,500 U.S. consumers responded to these three questions:
- How enjoyable were they to do business with?
- How easy were they to do business with?
- How effective were they at meeting your needs?
How was your experience with Microsoft in the past year? Did you notice any improvements?