At Cannes Lions 2015, Microsoft is there with their very latest technology to help empower the global leaders of the creative community to deliver more impactful campaigns, help them achieve more and do good. At this event, Microsoft is planning to demo HoloLens to ad industry executives and ad buyers. Having first hand look at mind-blowing technology like HoloLens will win the minds of lots of people. WSJ reported this info from based on their sources.
Indeed, Microsoft officials seem to believe they have a product that will dazzle advertisers. Some ad buyers said Microsoft is looking for $10 million to $12 million commitments for brands to build virtual versions of their products for HoloLens (imagine, say, a virtual car demo). Others say prices are lower, but that Microsoft is driving a hard bargain.
“I think HoloLens could be really exciting for them, but not enough people have seen it yet,” said one ad executive speaking to WSJ.
“When you see it, you become an instant convert. But describing it in a PowerPoint deck is not going to give marketers reasons to figure out what to do with it. They need to do more demos.”
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Source: WSJ