We have seen Microsoft and Nokia promoting Windows Phone devices in various ways in the past. Now, Microsoft is planning to create dedicated ads for the pre-movie experience that will capture movie watchers.Microsoft has signed a two-year deal with National CineMedia (NCM) to use two-minute cinema spots, plus interactive in-lobby display ads and on-package promos, in NCMâ€™s 183 markets (19,300 movie screens) nationwide.
â€œWe see cinema as a great way for us to go beyond that 30-second TV ad and continue a conversation with consumers in an interesting way,â€ said Betsy Webb, gm of global media at Microsoft Marketing. â€œBranded entertainment on the big screen will let us tell stories about peopleâ€™s lives and how they use technology.â€
As part of this deal, you will see Windows Phone 8 ads before showings of films such as The Hobbit, Les Miserables, Zero Dark Thirtyand others.