Microsoft teams up with chipset designer for China push

mediatek Microsoft has teamed up with Taiwanese chip designer MediaTek to develop chipsets for Windows Mobile smartphones aiming to push into the nascent Chinese TD-SCDMA 3G market.

Besides supporting the Chinese 3G standard, MediaTek’s chip designs also feature rich multimedia function with LCD resolution up to WVGA, digital camera resolution up to 5M pixels and VGA recording up to 30 fps.

MediaTek’s strong market presence in China, in particular the white-box handset market, where it holds 80% of the chip market, will help boost the global market share of Windows phones, the sources indicated.

"We are still negotiating about the license fees, but one thing is certain that the price will be very competitive," says assistant president of MTK, "The license fees are tied up with the shipment."

MTK started to lay the groundwork for the launch of Windows Mobile smartphones as early as July 2008, when Liao Qingfeng, vice president of Microsoft China jumped ship to MTK.

The first chipsets are only likely to reach the market after Q3 2009, likely coinciding with the launch of Windows Mobile 6.5.


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