Microsoft targeting working women with latest Cupcake Windows Phone ad

In Microsoft’s latest Windows Phone celebrity ad we have Katherine Kallinis and Sophie LaMontagne, Georgetown Cupcake store owners and the stars of reality TV series DC Cupcakes on  TLC cable showing how their HTC 8X helps then in their work and play.

What is striking in the video is the pink colour schemes and generally showing off the device in as being female-friendly, while still being a powerful tool.

With Windows Phone generally being marketed in US as being easy to use, and previous retail checks showing disproportionately more women were buying Windows Phones I think the ad may be a winning formula for Microsoft.


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