Over the weekend, Microsoft Bing team released the new SNIPP3T, a new iOS app powered by Bing that lets users stay up-to-date on their favorite celebrities. Today, Next At Microsoft profiled the launch of this app talking to the people behind this new app.
Here is the summary of it,
- The idea of this app came from Donald Soon, Program Manager for Microsoft when he was came to know that Bing exceled in celebrity news searches over Google.
- To take advantage of this, they came up with this idea of building an app based on Bing data.
- Why a mobile app instead of new celebrity news section on Bing? According to Emma Williams, General Manager of Bing Studios, it’s because apps are how the vast majority of smartphone users prefer to get their information. “Users spend 86 percent of their time in apps on mobile devices, and only 14 percent in web browsers,” Williams explains. “And, in fact, the percentage of time that they’re spending in apps is actually rising year over year. Apps are where the user engagement is, and that’s where we need to be.”
- One of the goals of SNIPP3T was to demonstrate that Bing could be useful as a platform in a variety of scenarios. “We’re showing here that we can actually use the existing data that we have and then put it into maybe a slightly different skin, an app experience, and then provide an awesome experience to a user,”
They also revealed that SNIPP3T along with other apps currently in development at the Microsoft, will help Microsoft seize the mobile future.
“Bing is the home of experimentation,” Williams explains. “For us, this is about a way for us to learn, to experiment, to understand user behaviors better in the mobile world, and to build the right experiences over time that will make our users even bigger fans of Bing.”
Read more about it here.