It seems the success of Smoked by Windows Phone went to Microsoft’s heads, as they now have a taste for head to head comparisons between their and rival’s products.
According to their stats those who took their Bing-it-on challenge chose Bing 2:1 over Google, but of course probably only Bing users knew about the challenge in the first place.
Now it seems Microsoft will be running TV spots featuring street challenges similar to Smoked by Windows Phone hoping to spread the message that Bing is better than Google.
With Google’s market cap recently (and briefly) exceeding Microsoft’s, and Google still extremely dependent on search ads for their income, it has become increasingly urgent for Microsoft to win ground and mindshare as a serious competitor in this space. Hopefully they will keep the pressure up.