Microsoft signs up but Apple and Google hold out on Mobile ESRB game age rating

esrbThe Wireless Association and the Entertainment Software Rating Board (ESRB) have announced a newly-developed rating system, the CTIA Mobile Application Rating System with ESRB which will utilize the well-known and trusted age rating icons that ESRB assigns to computer and video games to provide parents and consumers reliable information about the age-appropriateness of applications.

AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless are all members of the rating system, but significant hold-outs are Apple and Google, who both use their own rating systems.

The ESRB system is developer and industry financed and widely supported on consoles and on the PC, but with different systems on each mobile platform it will mean that the same game may have different age ratings on different platforms.

The announcement is an extension of CTIA’s 2010 Guidelines for Application Content Classification and Rating.