Microsoft today announced a new multi-year global native advertising deal with Verizon Media (formerly Oath). As part of this deal, marketers will have access to 20 percent more native inventory through Oath Ad Platforms with high quality ad formats on Microsoft News/MSN in more than 30 countries around the world.
Native ads on the MSN homepage and article pages offer a larger storytelling canvas for brands, including some exclusive placements only available through Oath Ad Platforms. As programmatic native inventory becomes available on additional Microsoft properties, this inventory will also be available through Oath Ad Platforms.
Microsoft and Verizon Media have also extended their existing partnership which delivers access to brand safe video, display and content marketing solutions across Microsoft properties globally including MSN, Outlook and Xbox.
“We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal,” said Guru Gowrappan, CEO of Verizon Media. “Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”