Microsoft shares Windows Phone Bing search revenue with some OEM partners

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While Microsoft has made Windows Phone free for OEMs, we still wondered what incentive smaller OEMs have to release handsets running what is in most case a very small market share OS.

Microsoft’s OEM Dev site has however continued to deliver the goods, and has revealed that Microsoft shares Bing Search revenue with some OEM partners.

The deal is similar to what Google has in place with some OEMs and carriers, though we suspect the scale is a lot smaller.

Hopefully however over the life time of the handset such revenue sharing deals (which likely also include the Windows Phone Store) will help make up for the razor-thin margins we are seeing from the new Asian OEMs already releasing new Windows Phone 8.1 devices.

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